A recent Capstrat-Public Policy Polling survey revealed that 84% of respondents would not use social media or instant messaging channels to communicate with their doctor. The survey was completed by 843 registered voters. Additionally, the results show that patients are more willing to complete healthcare related administrative tasks online. This trend has been increasing, along with the number of doctors offering patient portals to complete such tasks.
The boundary between social media interaction and personal privacy is increasingly difficult to identify. This is a large reason for the hesitance in social media adoption by both patients and doctors. Additionally, many doctors are unsure of the legal consequences involved with online interaction. The current framework of social networks is not designed to support the healthcare industry. A social media experience in healthcare requires a dynamic platform designed around compliance and security while at the same time allowing interaction with a wide range of providers, including physicians, hospitals, labs, insurance pharmacies and government agencies.
The boundary between social media interaction and personal privacy is increasingly difficult to identify. This is a large reason for the hesitance in social media adoption by both patients and doctors. Additionally, many doctors are unsure of the legal consequences involved with online interaction. The current framework of social networks is not designed to support the healthcare industry. A social media experience in healthcare requires a dynamic platform designed around compliance and security while at the same time allowing interaction with a wide range of providers, including physicians, hospitals, labs, insurance pharmacies and government agencies.
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